*Leader, Digital Banking Acquisition and CRM Marketing – New York City, New York*Do you want to drive technology innovation for a leading global financial network that bridges over 200 countries and territories and over 130 currencies? Are you motivated to provide a world-class customer ecosystem, connecting the world, and bringing boundless possibilities within reach? Join Western Union as a Digital Banking Acquisition and CRM Marketing Lead based in New York.*Motivated by our values: purpose driven, globally minded, and trustworthy & respectful*Western Union is a global leader in international money transfer across more than 200 countries and territories, approximately 600,000 retail locations, and one of the most downloaded money transfer apps We aim to serve all customers with the fast, reliable financial services they need to connect with others around the world and provide unique services for those without access to traditional financial institutions. We recently launched a Digital Wallet in several markets as part of a global initiative to enhance our customers’ experiences and build closer relationships. We are investing heavily to develop innovative, trusted financial products and services, building our value proposition, and driving business growth. We’re hiring at all levels in the organization and looking for entrepreneurs at heart, who have experience building banking businesses, and want to do so in an environment focused on global migrant, mass-market, and under-served customers. If this aligns with your skills and passion, Western Union Digital Banking will be an unrivaled professional career opportunity.*Relentless pursuit of better*In this position, you will be responsible for creating the demand generation plan, including targeting, media allocation, messaging, and affiliate marketing. You will be responsible for delivering the digital banking lifecycle growth, strategy, and optimization for customer base marketing, cross and upsell, loyalty, and retention. You will lead performance marketing and understands the audiences we should target, including keywords and phrases for which we should be ranking. You will identify opportunities to improve product adoption and engagement. For this important role, you have at least 5 years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS with relevant experience driving customer acquisition and demand generation for FinTech’s. You possess unparalleled analytical skills with experience using various testing methodologies. You have worked with creative agencies and/or internal creative studios developing marketing assets. You have effective verbal and written communication skills with experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.*Join us, and let’s connect the world*Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It’s an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you’re ready to unleash your potential to help drive change through bottom-up innovation, apply now.We’re a company on the move, and we want our people to grow and develop. You’ll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.#LI-JS4The on-target earnings range is $128,634-214390, which includes a base salary of $107,195-178,659, short-term (15% of base), and long-term (5% of base) incentives that align with individual and company performance. Actual salaries will vary and are based on a candidate’s qualifications, skills, and competencies. Salary is one component of the Western Union total compensation package, which includes short-term incentives, multiple health insurance options, accident and life insurance, flexible time off, and access to best-in-class development platforms, to name a few! To view details of our benefits, visit ().